UX Design & Strategy
Freelancer

Changing Perspective
is Key to DIGITAL Transformation

I support companies creating well orchestrated ecosystems with desirable digital products and services, by exploring the valuable spot, where business, brand and humans high five.

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Welcome 👋

Mathieu Handouche is an UX Design & Strategy professional, working as freelancer for 8 years, based in Frankfurt am Main, Germany.

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UX Design and Strategy Services

My services stretch along human-centered and iterative design processes. By putting emphasis on needs and desires, I seek to define and realize winning aspirations with thoughtful digital strategies and differentiating UX.

Learn & Empathize

Identify the needs and frame the challenges

The goal is to identify the decisive needs, problems and opportunities. I support you empathizing with the needs and desires of your target audience and their aspirations with your product or service by conducting user research, analyzing the current customer journey, touchpoints, channels and your digital strategy.

You might seek
Services in Detail
User Research
Service Analysis
UX Analysis
Competition Analysis
Methodology Consultation
Process Consultation
User Research
Service Analysis
UX Analysis
Competition Analysis
Methodology Consultation
Process Consultation

Plan & Define

Define the vision and provide direction

We know who we target and what they need, where the business stands and what they seek. Then it is time to develop a guiding strategy. I support by defining and strategically classifying the interaction of the target group within the digital eco system and by developing a differentiating vision.

You might seek
Services in Detail
Personas & JTBD
Customer Journey
Service Blueprints
Channel Strategy
UX Strategy
Value Proposition Design
Personas & JTBD
Customer Journey
Service Blueprints
Channel Strategy
UX Strategy
Value Proposition Design

Design & Prototype

Take action – Ideate and bring solutions to life

We know where we’re headed and developed a direction – Now it is time to take further action. I support with the ideation of new solutions, thinking broad and narrowing possibilities down to valuable solutions and actionable prototypes with the final aspiration of creating a desirable product or service through top-notch UX.

You might seek
Services in Detail
Ideation
Information Architecture
Concept Development
Behavioral Design
Usability
Prototyping
Ideation
Information Architecture
Concept Development
Behavioral Design
Usability
Prototyping

Test & Evaluate

Generate knowledge by testing solutions

The solution is brilliant, it must be – but is it though? Top-notch UX is neither the result of a creative mind nor of the feedback of users alone. It is about understanding the potential of a brilliant solution. I support you throughout the testing process - from method selection and hypothesis definition to test execution and evaluation.

You might seek
Services in Detail
Card Sorting
Tree Testing
Usability Testing
Interviews & Surveys
Expert Evaluation
Contextual Inquiry
Card Sorting
Tree Testing
Usability Testing
Interviews & Surveys
Expert Evaluation
Contextual Inquiry

Learn & Empathize

Identify the needs and frame challenges

The goal is to identify the decisive needs, problems and opportunities. I support you empathizing with the needs and desires of your target audience and their aspirations with your product or service by conducting user research, analyzing the current customer journey, touchpoints, channels and your digital strategy.

You might seek
Services in Detail
User Research
Service Analysis
UX Analysis
Competition Analysis
Methodology Consultation
Process Consultation
User Research
Service Analysis
UX Analysis
Competition Analysis
Methodology Consultation
Process Consultation

Plan & Define

Define the vision and provide direction

We know who we target and what they need, where the business stands and what they seek. Then it is time to develop a guiding strategy. I support by defining and strategically classifying the interaction of the target group within the digital eco system and by developing a differentiating vision.

You might seek
Services in Detail
Personas & JTBD
Customer Journey
Service Blueprints
Channel Strategy
UX Strategy
Value Proposition Design
Personas & JTBD
Customer Journey
Service Blueprints
Channel Strategy
UX Strategy
Value Proposition Design

Design & Prototype

Take action – Ideate and bring solutions to life

We know where we’re headed and developed a direction – Now it is time to take further action. I support with the ideation of new solutions, thinking broad and narrowing possibilities down to valuable solutions and actionable prototypes with the final aspiration of creating a desirable product or service through top-notch UX.

You might seek
Services in Detail
Ideation
Information Architecture
Concept Development
Behavioral Design
Usability
Prototyping
Ideation
Information Architecture
Concept Development
Behavioral Design
Usability
Prototyping

Test & Evaluate

Generate knowledge by testing solutions

The solution is brilliant, it must be – but is it though? Top-notch UX is neither the result of a creative mind nor of the feedback of users alone. It is about understanding the potential of a brilliant solution. I support you throughout the testing process - from method selection and hypothesis definition to test execution and evaluation.

You might seek
Services in Detail
Usability Testing
Interviews & Surveys
Expert Evaluation
Card Sorting
Tree Testing
Contextual Inquiry
Usability Testing
Interviews & Surveys
Expert Evaluation
Card Sorting
Tree Testing
Contextual Inquiry

MY Guiding Principles

Providing me with orientation and remembering me about what I think is important when designing with and for people.

Empathy

Understand the needs of users, business, society and environment. Empathy defines the core of successful solutions.

Strategy

Tailored strategies provide orientation and guidance within the creative process and facilitates decision-making.

Curiosity

Explore new possibilities, change perspective and learn from experiences. Actually, never stop learning, it is fun!

Value

Solutions and design decisions must be valuable to the user and the business while aiming for improvement.

Visual

Visualize whenever valuable within the design process. It simplifies communication and promotes creativity.

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Empathy

Understand the needs of users, business, society and environment. Empathy defines the core of successful solutions.

Strategy

Tailored strategies provide orientation and guidance within the creative process and facilitates decision-making.

Curiosity

Explore new possibilities, change perspective and learn from experiences. Actually, never stop learning, it is fun!

Value

Solutions and design decisions must be valuable to the user and the business while aiming for improvement.

Visual

Visualize whenever valuable within the design process. It simplifies communication and promotes creativity.

Team up and
keep on Innovating

Whether you are a Product or Account Manager, a Creative Director or a Business Owner and you find yourself in one of the following situations, I would be glad to help you out.

From Brief to Launch

The next big project is coming up that will drive the digital transformation of your company or your customer. Maybe a service or e-commerce platform, a knowledge hub, a product staging or the optimization of the digital or UX strategy. I am happy to support you throughout the entire process.

Fresh Perspective

The project is in full swing, but you feel there is a lack of expertise. Maybe the next steps are unclear, the right impulse is missing or there is a lack of wo*manpower. I'm happy to support you with UX consulting, workflow development, as a sparring partner or by tackling specific research and design tasks.

Meet the Deadline

You are running out of time and the project team lacks support for certain tasks in the design process. In order to meet deadlines and relieve the team, I am happy to support you. From user research to information architecture and UI concepts to prototyping and user testing.

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You are in best Company

I am honored to work on the digital transformation of great brands and businesses together with strong digital agencies and brilliant minds.

Neither the industry nor the size of a company is what drives me. Taking on new perspectives is what makes me curious.

List of brand logosList of brand logos

Let's get to work

And find the solution for your individual UX and strategy challenge! I invite you to add me to your business network or get in touch via E-mail or Phone.

About me

Portrait of Mathieu Handouche

My name is Mathieu Handouche and I take action as Freelancer in the field of UX Design & Digital Strategy. I live in Frankfurt am Main, Germany.

I have 10 years of industry experience, including 8 years working as a freelancer, during which I have accompanied the whole design process of numerous digital products and services. My interest in Digital Transformation, Human Behavior and Design has led me to continuously extend my knowledge and my fields of action. Therefore, I am often entrusted with leading and senior UX roles in projects. With the people and companies I work with, I seek long term relationships.

In 2013, I graduated with a Bachelor's degree in Digital Media from Darmstadt University of Applied Sciences and Cork Institute of Technology (Ireland).